ABOUT THIS WORKSHOP

If you'd like to learn how to ideate a campaign that drives change, look no further. 

This Wavemaker workshop will: 

✅ Run through our 5 R's framework: An approach connecting daily behaviours with the lifecycle of consumer products (like plastics or fashion) to identify how we can interrupt that lifecycle, and live more sustainably.

✅ Apply that framework to a festival setting and dream up a (theoretical) campaign together.

You'll also get access to our Campaign Toolkit at the end, to bring everything you've learned together, so you can create lasting change.

WORKSHOP OUTLINE

    1. Introduction: How to Turn Your Idea Into Action

    2. Where are you in your journey?

    1. The 5 Rs Framework

    2. Recycle

    3. Reuse

    4. Reduce

    5. Refuse

    6. Rethink

    1. Applying the 5 Rs: OG Festival

    2. How to Map Behaviours Against the 5 Rs

    3. 5 Rs Festival Behaviours: Ideas to get your started

    4. Mapping Recycling Behaviours

    5. Mapping Reuse Behaviours

    6. Mapping Reduce Behaviours

    7. Mapping Refuse Behaviours

    8. Mapping Rethink Behaviours

    1. First Steps to Turn Your Idea into Action

    2. Real Life Examples of Campaigns- Earth Day

    3. Real Life Examples of Campaigns- Fridays For Future

    4. Example Run-Through of a Campaign Action Plan

    5. Mapping Your Purpose & Impact

    6. Let us know: What was your purpose and impact?

    7. Check-in

About this workshop

  • Free
  • 23 lessons
  • 0.5 hours of video content